Directors' Briefings
Management strategies
« Back to StrategySWOT analysis (ST 1)
A step forward
SWOT analysis looks at your strengths and weaknesses, and the opportunities and threats your business faces.
By focusing on the key factors affecting your business, now and in the future, a SWOT analysis provides a clear basis for examining your business performance and prospects.
The briefing covers:
- Typical strengths, weaknesses, opportunities and threats, and how to identify them.
- How to use SWOT analysis to drive your business forward.
Key performance indicators (ST 12)
High impact
Running any business effectively requires good decision-making, which is based on good management information.
All businesses need to carefully monitor profitability and cashflow, and use management accounts for this purpose.
But to boost profitability and cashflow you also need to understand and monitor the key 'drivers' of your business. A driver is something which has a major impact on the performance of the business.
This briefing outlines:
- How to choose key performance indicators.
- The three vital areas to monitor: sales, costs and working capital.
- How to identify key drivers for your business.
- How to present the information.
